Ranked as the twenty-first most valuable global brand in 2010, H&H has expanded to become one of the world's leading fashion retailers. As a matter of fact, the Swedish company has positioned itself by being the go-to destination for fast-fashion men, women and children clothing. With over 2,629 stores located in every major cities around the world, the multinational has striven to be a true fashion institution. In order to achieve this particular status, they were actually one of the first brand to offer capsule collaborations with high-end designers. The very first one not only set the bar high by partnering with none other than Karl Lagarfeld (Fall, 2004) but also caused quite a controversy by the latter's will to not produce clothes in size 14 or bigger. However, the following collaborations were mostly defined by harmony as they always sold out in an instant; Stella McCartney (Winter, 2005), Victor&Rolf (Fall, 2006), Madonna (Spring, 2007), Kylie Minogue swimsuits (Spring 2007), Roberto Cavalli (Fall/Winter, 2007), Marimekko (Spring 2008), Comme des garçons (Fall, 2008), Matthew Williamson (Spring, 2009), Jimmy Choo (Fall, 2009), Sonia Rykiel (Winter, 2009), Lanvin (Fall, 2010), Versace (Summer, 2011), Marny (Spring, 2012) and most recently Maison Martin Margiela (Fall, 2012).
Those massively publicized campaigns have allowed the high street retailer to consolidate the brand that now resonates with affordability and fashion-forward designs and also to generate both buzz and sales augmentation. The key of those annual collaborations is to really capture the essence of a guest designer and make it affordable for the always fashion savvy consumers. The rarity of the pieces is another factor that contributes to make them a success phenomenon every time. We, at StylX.net, strongly recommend to get a grad on those precious items as they, most of the times, are taken from actual collections and are more likely to be wallet-friendly! Here's actually some key pieces that you missed out on from the MMM for H&M line.
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Fascinating!!!
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