Mademoiselle Chanel was not only the genius seamstress who integrated trousers to women's closet and liberated them from wearing corsage, but also the first one to launch a couturier perfume. Her influence throughout the year is inevitable and so is her famous Chanel N. 5. For now almost a decade (officially launched in 1921), the fragrance has captivated both men and women's taste and imagination. In fact, Coco Chanel created the concoction in collaboration with Russian-French Chemist Ernest Beaux and was auto-proclamed the first égérie appearing in a glamourous advertisement in Harper's Bazaar debuting a long list of world-renowed muse from Lauren Hutton to Catherine Deneuve to Nicole Kidman. However, earlier this year, the fashion house caused quite a commotion by selecting Brad Pitt as the new spokesperson to represent the ubiquitous feminine perfume, an unprecedented choice within the billion dollars industry. In the first segment, Pitt recites a poem which was puzzling and perplexing for the target market and as for the second part, the thespian is being made less visible since they incorporated pictures of gorgeous women portrayed in metropole cities around the world.
The bold decision certainly reflects the avant-gardiste essence of Chanel and can now be associated with success as the advertisement itself received massive (read viral)attention from an internationally broad audience (18 million views in the first 48 hours). We, at StylX.net, applaud this choice and stand by Marylin Monroe's quote that sometimes all you need before going to bed is a few drops of Chanel N. 5 (we perhaps would add maybe just an iconic pearl necklace to complement your sleeping outfit!).
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