Monday, June 3, 2013
Feed Projects: When Fashion Meets Charity
Few people in this world have witness hunger and poverty like Lauren Bush did five years ago. As a UN world food program representative, she travelled several countries and was then inspired to design the first FEED bag which was the first of many more products to come. In fact, the daughter-in-law of Ralph Lauren and the niece of George W. Bush created a project which mission would be to : "create good products that help FEED the world.[...] by building a set donation into the cost of each product." Providing healthy and nutritious food is not the only thing this humanitarian project has done, even more so the awareness brought by her gracious and generous presence in fashion top events and through medias has helped our understanding of the problem; every five seconds a child dies because of hunger and malnutrition and one in seven people around the world goes to bed hungry. More recently, Rachel Roy has contributed with her fantastic design helping create a new collection which features signature pieces and woven accessories which remind us of our Bohemian Beauty collection and which sales will benefit India's malnutrition problems. Furthermore, by the end of June, Target will also launch a FEED line in the United-States in order to fight hunger in America. Thanks to influent retail partners, the collections are sold worldwide with extensive channels of distribution, one bag and one child at a time!
We, at StylX.net, are so inspired by this project and applaud loudly Lauren Bush initiative. We absolutely encourage all of you generous StylXtas out there to check out the website : and be part of this fabulous organization!
Happy Five Year Anniversary.
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